Veronica Mars continues to be one of our favorite projects to work on.
For the theatrical release of the crowdfunded film, we were tasked with engaging raving fans of the cult series and introducing the world of Veronica Mars to a new audience.
To do this we created an interactive blog app with our version of the “Purity Test” from the series with three levels of trivia that fans could take.
At the end of each round results were tabulated and different badges awarded which were sharable all across social media.
Raving fans earned “Total Marshmallow” badges and newcomers got a great taste of what the series had to offer.
We partnered with influencers all across the social landscape offering DVD and swag giveaways as well. Over 300 influencers participated in the campaign with over 15,000 tweets shared across social leading up to opening weekend.