For the theatrical release of Universal Pictures and Blumhouse’s Truth of Dare, we created a custom campaign highlighting the spooky nature of the film.


Select influencers from ranging from Horror to Sci-fi, Entertainment, and Women’s Lifestyle were sent a mysterious box that focused around the life or death challenge themes from the film. This included a custom made Truth or Dare game with challenge cards and dice, chocolate covered worms and edible insects.


We also organically engaged youTuber’s to do an unboxing and play the game with their friends.


Influencers shared the box across their social channels and then were sent an embeddable Truth or Dare game they could embed on their websites, along with other social assets and the opportunity for a reader to win a card game of their own.


This generated over 25 million impressions across digital and social channels.