To build awareness and intrigue surrounding History’s newest miniseries, The Bible, we created an interactive app that coincided with the content of the series.
It included a Bible scene quiz where users could see if they recognized the characters in the Bible as they were brought to life in the series. There was also a clip countdown that would reveal a new exclusive clip everyday until the series premiered to build hype and awareness for the premiere.
We also spearheaded the “Tell 10 Challenge” where we challenged Faith influencers to tell 10 friends about the premiere and ask, “Where will you be on 3.3?”
The app was syndicated to Faith and Family influencers to promote the first episode and continue to promote the series throughout the full run.
We also created social assets, giveaways and partnered with Wall-Mart on the Blu-ray release as well.