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In 2018 and 2019 we created a program called the #MealthyMoms which introduced a curated group of Mom and Family influencers to the Mealthy Multipot, which is a pressure cooker, slow cooker, steamer and more all in one appliance.

 

We sent out the Multipot for the Mom and Family Influencers to review and well as engaged them on an ongoing basis to keep their audience engaged in a unique and fun way. Allowing our influencers to create their own content and recipes surrounding the Multipot, the Mealthy Handblend and other new to market appliances resulted in millions of impressions, social shares and personal videos.

 

It also reinforced the Mealthy messaging and gave the influencers audience prolonged exposure to the brand, which is not the number two selling pressure cooker on Amazon.