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For the Warner Bros Home Entertainment releases of Pacific Rim, Man of Steel and The Hangover 3, we promoted the Warner Bros Legendary Summer around the world including France, The United Kingdom, Japan, Australia, Spain and Germany.

 

This was the first outreach like this for many of these countries and it was a huge success.

 

We created a revolving blog app that utilized GIFCTRL.com where readers could hover over a rotating carousel of gifs and by clicking their mouse, could control the action inside the gif.

 

Partnerships included all of the leading websites in each of the respective countries and was a huge success leading to a huge push with Warner Bros Home Entertainment International and digital outreach.