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To drive creepy curiosity for Universal Pictures and Blumhouse’s MA, we produced and delivered select Horror/Sci, Mom influencers & YouTube creators a ‘MA’s party pack.’


 

This pack featured a custom made blood splattered replica of MA’s ‘SEXY’ rhinestone hat and a party game with custom made cups and ping pong balls.

 

This mini activation was a tremendous hit with almost seven million impressions, Instagram posts, youtube videos and more.

 

It was multi-layered across all social channels and different communities and was syndicated by leading genre sites like Daily Dead and Dread Central.

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