To drive creepy curiosity for Universal Pictures and Blumhouse’s MA, we produced and delivered select Horror/Sci, Mom influencers & YouTube creators a ‘MA’s party pack.’


This pack featured a custom made blood splattered replica of MA’s ‘SEXY’ rhinestone hat and a party game with custom made cups and ping pong balls.


This mini activation was a tremendous hit with almost seven million impressions, Instagram posts, youtube videos and more.


It was multi-layered across all social channels and different communities and was syndicated by leading genre sites like Daily Dead and Dread Central.