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In just under two weeks, Universal Studios tasked us with spreading the word about the #LittleGlowUp Challenge for the film Little, where people would post a photo from when they were young next to a photo of themselves now.

 

For this mini campaign, we reached out to Moms and Family to prominent African-American influencers to create the side by side comparison and share these photos on their Instagram and social feeds as well as their websites where applicable.

 

We sent out some custom branded “Little” swag to influencers to help promote the film as well as social share assets as well.

 

After the campaign the #LittleGlowUp was mentioned in Deadline Hollywood and other industry publications as one of the key marketing tools behind the film.

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