Everything is Awesome!


Who doesn’t remember that iconic song? For the release of The Lego Movie on Digital and Blu-ray we worked with Warner Bros Home Entertainment to make sure everyone knew… That “Everything was indeed Awesome.”


We created an app experience which gave users the power to “scrub” GIFs with their mouse and record a “Lego Movie GIF Creation” that could instantly be  shared to Youtube from the app.


Almost 400 influencers participated in the outreach embedding the original content and using the app to create their own, across numerous different communities including Kids and Family, Entertainment and Lifestyle.


The campaign generated almost 50 million impressions and $231K in Earned Media Value.