Harry Potter is one of the most recognized and revered brands around the world.
For the film in the original film series, we worked with Warner Bros Home Entertainment to create buzz surrounding the Blu-ray release. It was a celebration of all things Potter and we created a custom made blog app with trivia from the film. Users were given three levels beginner, intermediate and advanced to test their knowledge of the world of Harry Potter.
At the end, if they score high enough they were given access to exclusive clips from the film, behind the scenes and more.
We also created a buzz portal with user generated coated populated with everyone talking about the final film in the series on social.
Influencers from Moms and Family, to entertainment to sci-fi and Lifestyle participated in the campaign, which was a huge success with 40 million in estimated impressions!