Friends is a global phenomenon and because of it’s impact around the world we put together an international and domestic campaign for the release of the Friends: The Complete Series on blu-ray.
It was the first high definition release for Friends and we did outreach in numerous countries including: The United States, Japan, The United Kingdom, France and Germany.
We put together an innovative embeddable app the allowed users to see which “Friends Character Are You?” and were able to come back everyday to unlock special character badges and awesome Friends content through the 30 Days of Friends: Trivia Challenge! All of the badges were shareable via social media and additional assets were created for pinterest as well.
We also created a custom swag pack with an exclusive picture frame which replicated the frame on Monica’s door and oversized coffee mugs for influencers to share photos with and giveaway on their sites.
We had over 650 total influencer partnerships with total impressions reaching well past 35 million.