Cambell’s wanted to educate people on how to be more “heart healthy” and have influencers start conversations with their readers to create organic conversation surrounding the topic.
Encouraging influencers to share personal stories on how Campbell’s has helped them to be more “Heart Healthy” was a huge success. Influencers shared deeply personal stories all surrounded by the Campbell’s branding. We included different recipes which were “Heart Healthy” that influencers could include in their posts.
Over 200 influencers participated in getting the word out about the Campbell’s Heart Healthy initiative. Personal stories were shared across a variety of social platforms, many of which included family history of heart disease, what steps influencers took to be healthy and stories about how Campbell’s has helped their kids maintain an active and positive lifestyle.